Merrily Orsini: How to Market the Arts During Covid-19


Art Alliance for Contemporary Glass Virtual Meetup Screen Capture

How can we continue to build an arts community even though we are not physically meeting and dining out together? The Art Alliance for Contemporary Glass has led the way using virtual get togethers to meet experts in the field and each other.

The Art Alliance for Contemporary Glass is a global organization whose mission is to further the development and appreciation of art made from glass.

Each and every Friday at 1 PM since March 20, 2020, we have been offering a Members-Only MeetUp with an artist(s), a museum curator or director, or a gallery professional, or we showcase members’ collections themed to the art shown or owned by members.

These video sessions provide an ongoing opportunity to learn in greater depth than our in-person visits used to provide, as online we are an attentive audience with little distraction. They provide an opportunity to interact with others of like interests and to ask questions and interact with the presenter.

The video component allows us to use our repeated memory needs so that we are putting names with faces as well. When we do get back together again, we will have an entirely new relationship with those in attendance, as we shared the experience together in real time.

Access the Art Alliance for Contemporary Glass YouTube channel or open a link in the our site’s News section to see one or all of these weekly meetups. And, if you want to join, Join Now makes it easy. 


Merrily Orsini and Rick Heath literally fell in love over negotiations for a piece of contemporary glass. Married in 1997, and after years of extensive travel, research, gallery visits and collecting, they have settled into a renovated and now contemporary log cabin in Asheville that showcases their world renowned glass collection. As a glass arts activist, Merrily has chaired and participated in national and international glass organizations, most currently as President of the Art Alliance of Contemporary Glass. She has also served on the Board of the NC Glass Center.  Merrily has transferred her digital skills (practiced daily through her national company, Corecubed, an award-winning healthcare marketing firm) to build engagement in glass arts. Her Commentary for SHAC tells us how we can grow Sandhill Artists Collective to expand creative awareness in the Candler and West Asheville core communities.   — Louise Glickman

Mark Peiser
Stephen Rolfe Powell
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